This is the extended version of the 4th Installment of my
Series of Articles on Digital Marketing Tactics Published on The Daily Star
Newspaper. You may read the first extended version here discussing StoryTelling
and Digital Campaigns, the second version discussing SEO and Content
Crowdsourcing here and the third installment discussing Social Media
Integration and Mobile Based Marketing in here. You can also read the web
version of the published article here.
Remember those comic books, always used to attract us when
we were kids? Even today those childhood comic books may keep us busy than the
regular books. Marketing through effective visual has always been the most
important tactics of Digital Marketing. A Recent study shows that the social
media site, Instagram with over 300 million users (430 million estimated by the
end of 2015) could be worth $35 Billion Dollars outpacing Twitter.
Do you know you can avail Telecom services online without
even visiting the store? You can even get a new sim shipped @ your doorstep!!!
In this installment of the series; I’ll briefly discuss how
to market your product and services through effective visuals and how to
provide customer service through digital media. These tactics are good for the
great marketers who want to reach beyond the traditional market segment of
customers.
A picture is worth 1000 bucks:
If you are following the latest print adverts of the biggest
marketers!!! You’ll see that they are using a technique which enabled them to
attract the most of the customers. The cute kitty photo in the online community
gets many clicks whereas the less emotional quote of a wise man as text really
has to fight for attention. Today there is even a trend to create nice quotes
as pictures to be better visible in online communities. Especially in times of
mass, visibility has a special importance. When it comes to grabbing the
attention of today's busy social media consumer, visual content is the cat's
meow.
A study by ROI Research revealed that fans and followers are
40 percent more likely to engage with brands that post pictures than any other
type of media. Content containing images reap 94 percent more total views that
content without.
Finally if you are a startup business owner or just a
fresher in the digital marketing arena you need to start using designed
infographics as your Digital Marketing Tactic which will eventually attract
attention of your consumer. Just wrap your info and campaign as little artworks
and offer detailed information in compact form. Pictures are perfect to excite
people, to fascinate them because people informed themselves quickly on the go
& pictures and visual language played a stronger role in that aspect
Digital Customer Service:
Do you know that airtel is providing customer service virtually
through “Online Airtel Experience Center? Do you know most of the Telecom
Service providers are offering customer service through apps?
Having a digital customer service function doesn’t just mean
setting up a company Twitter account so that customers can tweet complaints to
you. Done right, an effective strategy is a complex and gradual process, which
integrates the delivery of customer service and support via the web and the
social networks into the very fabric of your organization. Think about this for
just a minute as it relates to your own behavior.
Think about how will you go and buy a new SIM for using
internet. If you are like me, then you’ll definitely go for a prior research to
figure out what will be best package for you. You’ll ask questions related to
usage to the customer service agent @ the Telco Store. Then you’ll choose the
best option for you as per their suggestion.
Now what if I tell you won’t need to go to any store for all
these and you can get a sim shipped to your place just like that!!! Amazing
ha…Airtel virtual store is offering customer service through online portal. You
just need to log in, browse, enter info in regards to your daily usage; the
store will calculate and tell you which package will suite you best. Then you pay
and get the sim shipped to you.
Now think about what systems you have in place to provide
customer service to your customers and prospects—across multiple channels. Do
you know how great marketers are using Omni Channel and digital marketing
tactics to provide customer service across various channels? Well to know the
answer, you need to wait for my next post. This ends my 4 part series of
articles on Digital Marketing. Please feel free to drop me a line anytime,
search and find me here on LinkedIn, orTwitter, Facebook, Pinterest……..cheers
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